Digital signage can be a powerful communication tool- if used correctly! Here are a few helpful tips for making your digital signage a success!
Ask yourself the question, am I saying something that my audience are really interested in? Whether it’s travel updates, departmental results, lunch menu updates- make sure the information you are showing is relevant and specific to the people who are going to see it.
Content is King
This saying is more relevant now than ever. Avoid generic content and use your signage to communicate attention grabbing, newsworthy information that will start a conversation. You want your audience to remember what you are saying and this usually happens when reaction is provoked (if you can make them laugh you are onto a winner!).
Include a ‘Call to Action’
By giving your audience a ‘job to do’ they instantly become more invested in the communication- something as simple as ‘touch to play’ or ‘press here’ can be enough to hook someone in.
Think about your messaging- avoid lots of text, keep it succinct and to the point- you process images much faster than words! Ensure the words you do use are powerful and cut right to the point of what you want to say.
Integrate your Social Media
This is a simple way to keep your content fresh and your audience in touch with the wider conversation. By showing live consumer feedback employees are always kept up to date with what’s really happening outside of the company walls!
Pictures Speak Louder than Words
It’s no secret! Clear and eye-catching pictures or videos will grab attention for longer giving you more time to communicate the message you want! If you can say it visually then do!
Keep it Moving
Static content is in danger of going stale quickly- Animation, revolving message zones and scrolling RSS feeds are just some of the ways you can keep your content interesting for longer.
Make sure you use the same content styles across all of your locations, a consistent message is key when it comes to creating a solid, reliable image and building a positive brand identity! Your message, although tailored to your specific audience should have some continuity for strong brand image.